Case studies: proof, in numbers

AI agents audited and rebuilt measurement across GTM, GA4 and BigQuery: 40+ assets deployed under a human-approval gate, the full 9-step booking funnel instrumented, 3 mis-mapped steps caught before they corrupted the data.

Advanced web analytics with cross-channel tracking, SEO strategy, digital marketing mix, A/B testing of the application funnel, and real-time dashboards. 70% of tracked search queries reached Google's top 3, and the Google Ads conversion rate rose to 5%.

End-to-end analytics for an online lender: a 32-event tracking spec, GA4 and GTM rebuilt, server events by Measurement Protocol, BigQuery modelled in Dataform, and an open-source Evidence board the client uses as its report, with a data agent piloted on top.

We run our own agency on the agents we sell: inbound sales, content, Upwork bidding and project management each have an agent stack in n8n and Claude, wired to ClickUp, Slack and Gmail. Agents do the routine work faster and at a volume a small team could not cover by hand; people spend their hours on decisions.

Full digital transformation: SEO, SEM, advanced analytics and e-commerce tracking took a local store to national scale, with 85% of tracked queries in Google's top 3. A 7-year engagement.

Five specialised AI agents track major competitors 24/7 across SEO, social, product pages and email. An orchestrator cross-references the signals and delivers a prioritised executive report every Monday.

A German online store for cold-pressed dog food: GA4 e-commerce tracking, a BigQuery data pipeline and reporting boards, Google Ads and SEO. Organic visits grew from about 300 to about 3,000 a month.

Sales and marketing data unified into one governed warehouse: 3-layer attribution down to click level and all ad spend reconciled against real sales, with incremental models cutting analytics costs by ~96%. The SEO operation now runs AI-first: agents connected to Ahrefs over MCP do the recurring analysis and monitoring.

AARRR funnel, cross-channel web analytics, CPA networks, SEO and marketing automation at the acquisition and retention stages. Consistent monthly registration growth and an ROI analysis that found the most effective acquisition and retention mix.

Market entry for a new microfinance company: digital strategy, web analytics, a sales funnel, SEO, Google Ads, Meta and CPA networks. Breakeven in the first year, customer-base growth and TOP 10 organic rankings.

An offline pet store taken online: enhanced e-commerce analytics, a sales funnel, SEO, a marketing mix and A/B tests. Stable 15–20% monthly traffic growth, every customer-base target met, and a second store opened.

AARRR funnel, SEO, new-geography tests, A/B conversion testing and first-deal optimisation for a game-skins marketplace. Sustained 15–20% monthly traffic growth and top positions in the CIS region by monthly visits.