Raw Nature
Raw Nature sells cold-pressed dry and wet dog food online in Germany. It needed more people to find the shop in Google, and numbers it could trust on what ads and search really bring in.
A German online store for cold-pressed dog food: GA4 e-commerce tracking, a BigQuery data pipeline and reporting boards, Google Ads and SEO. Organic visits grew from about 300 to about 3,000 a month.
Where it stood
A small shop in a crowded German pet-food market, with paid search doing most of the work and organic search barely contributing.
Little organic traffic
About 300 organic visits a month when we started: the shop was hard to find for the food and sample searches people actually make.
Google filters at the start
In the first stage of SEO work the site hit Google's spam and quality filters, which held rankings down until they were cleared.
No view of what sells
Orders, products and ad cost sat in separate tools, with no e-commerce tracking to tie a sale to the channel that brought it.
Expensive paid search
Google Ads competed with large pet-food brands and shops on the same German search terms.
What we did
GA4 e-commerce tracking
A tracking spec for the developers covering the whole purchase path, from product view and cart to shipping and payment, with a user ID on login. Set up through Google Tag Manager.
A data pipeline in BigQuery
The GA4 export, Google Ads data and other ad and placement costs brought together in BigQuery and cleaned into reporting tables.
Reporting boards
Looker Studio boards on top of BigQuery showing traffic, orders and cost by channel in one place.
Google Ads rebuilt on research
Competitor ads and keywords analysed; campaigns and German ad copy rebuilt around the products and offers that sell, including free samples.
SEO, through the filters first
We worked the site out of Google's filters in the first stage, then built technical fixes and content for the category, product and sample searches people make.
What changed
- Organic visits grew from about 300 a month (June 2024) to about 3,000 a month in the last months of the engagement, October 2025 to February 2026 (GA4)
- Past 1,500 a month within seven months, once the site was clear of Google's filters (GA4, January 2025)
- Organic search became a steady second channel next to Google Ads
- Sales, products and ad cost in one BigQuery pipeline, reported on shared boards
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