EpicSkins
EpicSkins was a marketplace for CS:GO and Dota 2 skins. We set up its analytics and marketing from the pre-launch market test onwards.
AARRR funnel, SEO, new-geography tests, A/B conversion testing and first-deal optimisation for a game-skins marketplace. Sustained 15–20% monthly traffic growth and top positions in the CIS region by monthly visits.
Where it stood
A young gaming marketplace in a niche with established players, restricted ad platforms and an audience spread across many countries.
No view from visit to first deal
Registrations, deposits and first spins happened in the product, invisible to marketing.
A new brand in a crowded niche
Established marketplaces owned the searches and the communities.
Which markets first
Demand was spread across many countries and languages, with no data on where to start.
Ad restrictions
Gaming marketplaces face limits on the largest ad platforms.
What we did
Product events in analytics
A tracking spec with a user ID, purchases by dataLayer and server events for registration, first deposit, first spin, deposit and withdrawal to Steam.
Market research before launch
Two years of keyword demand worldwide and by country, Google Ads forecasts, social reach by country and age, and competitor backlink analysis.
A market test, then expansion
An MVP test in one market first, then media plans for the next quarters across the shortlisted countries.
AARRR funnel
Registration to first deal measured and improved step by step.
Channel discipline
UTM rules for every campaign, referral sites and web-push, so each channel was judged on product metrics.
SEO and A/B tests
Organic growth in the core markets and conversion tests on the key steps.
What changed
- Sustained 15–20% monthly traffic growth
- Better conversion and product metrics
- Stable registrations and first deals
- Top positions in the CIS region by monthly visits
How we run it today. Today agents run the recurring analysis and monitoring; the specialist owns the strategy.
Get a proposal
Tell us what you want to grow. We reply within 24 hours with what we'd look at first.