Bark & Tail
Bark & Tail is a Kyiv pet store that moved its sales online. We ran its online marketing for a year, from the first audit to SEO, content and paid social.
An offline pet store taken online: enhanced e-commerce analytics, a sales funnel, SEO, a marketing mix and A/B tests. Stable 15–20% monthly traffic growth, every customer-base target met, and a second store opened.
Where it stood
An offline business going online in a crowded category, on a site that limited tracking and testing.
No online plan
An offline business with no strategy for online sales and no forecasts to budget from.
A limiting site
The site builder limited tracking, testing and checkout changes.
Shoppers who left at the cart
Visitors added to cart but did not finish the order.
A crowded category
Pet supplies is one of the most competitive e-commerce categories, with big players in search and social.
What we did
Analytics with enhanced e-commerce
Every order tied to its channel, plus an audience analysis that showed who bought, from where and on which device.
SEO from a full keyword core
A keyword core built from search and Google Ads data, an anchor plan for the home page, dog and cat sections and ten category pages, and site fixes for the developers.
PR and content
Monthly press releases and a blog plan of 17 articles, each promoted on social channels.
Checkout and cart fixes
A cart-abandonment plan: one-click purchase, callback, wishlists and saved carts, abandoned-cart emails and CTA tests.
Paid social and search
Google Ads with a bounce-rate target, Facebook dynamic remarketing, Instagram promo posts and regional audience tests.
Dashboards
Sales and traffic in one view for the owners.
What changed
- Stable 15–20% monthly traffic growth
- Growth in sales and conversion rate
- Every customer-base growth target met
- The company opened its second store
How we run it today. Today agents run the daily monitoring and reporting; the specialist decides budgets and tests.
Get a proposal
Tell us what you want to grow. We reply within 24 hours with what we'd look at first.