Voltmarket
Retailer of voltage stabilisers and power-supply equipment that grew from a local store into a national e-commerce chain.
Full digital transformation: SEO, SEM, advanced analytics and e-commerce tracking took a local store to national scale, with 85% of tracked queries in Google's top 3. A 7-year engagement.
Where it stood
The business needed to expand nationally, fast.
No segmentation
Every customer got the same message, whatever they needed.
Split web analytics
No user tracking across sessions and no enhanced e-commerce, so revenue couldn't be tied to channels.
No call tracking
Phone orders could not be attributed: call tracking was missing.
Poor media mix
Channels weren't chosen or tested against sales data.
What we did
Measurable business goals
Goals the business could measure, set before any channel work.
SEO, then SEM
Started in 2013 with a quick SEO plan, then grew into a full search marketing strategy.
Web analytics audit and rebuild
Cross-channel user tracking and enhanced e-commerce, so every transaction carried its source.
Marketing mix
A broad list of channels and tools tested to find the best mix and personalise communication by segment.
Visualisation
Dashboards that showed the whole funnel in one view.
What changed
- A 7+ year engagement that grew from SEO to all digital marketing
- From one local store to a national e-commerce platform with brick-and-mortar stores in major cities
- 85% of tracked queries in Google's top 3
- Organic sessions up 78%: June–December 2024 against the same months of 2023 (GA4)
How we run it today. Today the continuous part (rank and query monitoring, pacing, anomaly checks) is run by agents, with the same senior people deciding.
Get a proposal
Tell us what you want to grow. We reply within 24 hours with what we'd look at first.