Performance Marketing Agency: PPC Run by Agents and Specialists
Performance marketing agency for small and growing businesses: PPC management for Google Ads and Meta ads (Facebook and Instagram). Agents mine search terms and watch budgets every day; a senior PPC lead approves every change that moves money.
Where PPC budgets leak
Platforms grade their own homework
Google and Meta report their own conversions, and the numbers rarely match your CRM or your bank.
Waste hides in the search terms
Broad match and automated campaigns spend on queries nobody reviews every week.
A monthly check is too slow
A budget leak found at the monthly report has already run for weeks.
PPC management, done daily
- A PPC account audit for Google Ads and Meta ads: structure, search terms, negatives, bidding and conversion setup
- Conversion tracking you can trust: GA4, enhanced conversions, Meta Conversions API with deduplication, CRM conversions
- Google Ads management: daily search-term mining with proposed negatives
- Budget pacing and anomaly alerts
- Meta ads (Facebook and Instagram): a creative and landing-page test plan
- Reporting from your own data (GA4, BigQuery, CRM), not platform self-report
- A change log: what the agent proposed, who approved it, what happened
- A monthly strategy review: channel mix, budgets, next tests
Agents do the work.
Specialists decide.
// what the agents do
- Mine search terms and propose negatives daily
- Watch budgets, pacing and anomalies
- Draft bid and budget changes with the expected gain
- Report results from your own data, not platform self-report
// what the specialist decides
- Approves every change that moves money
- Owns channel mix and strategy
- Holds the agent to the business goal
How it runs
Accounts, tracking and results checked against your sales data.
Conversions cleaned up first, because every later decision depends on them.
Agents mine queries, watch pacing and draft changes; the PPC lead approves every change that moves money.
Mix, budgets and tests reset against the business goal.
Where we've done it
Our ads agent reads every Google Ads account change from daily BigQuery snapshots and posts what moved, and why it matters, to the team in Slack.
A German online store for cold-pressed dog food: GA4 e-commerce tracking, a BigQuery data pipeline and reporting boards, Google Ads and SEO. Organic visits grew from about 300 to about 3,000 a month.
Full digital transformation: SEO, SEM, advanced analytics and e-commerce tracking took a local store to national scale, with 85% of tracked queries in Google's top 3. A 7-year engagement.
Market entry for a new microfinance company: digital strategy, web analytics, a sales funnel, SEO, Google Ads, Meta and CPA networks. Breakeven in the first year, customer-base growth and TOP 10 organic rankings.
Advanced web analytics with cross-channel tracking, SEO strategy, digital marketing mix, A/B testing of the application funnel, and real-time dashboards. 70% of tracked search queries reached Google's top 3, and the Google Ads conversion rate rose to 5%.
How an engagement starts
We look at your marketing, data and processes and show where agents pay back first. You keep the findings either way.
A fixed scope: one agent, one workflow, one account or one tracking rebuild. You see every proposal before anything goes live.
We run and improve it: agents work daily, the specialist decides, and you get a live report on your own data.
Questions we get asked
How is this different from a usual PPC agency?
Most PPC agencies check accounts weekly or monthly. Our agents read your Google Ads and Meta ads accounts every day and draft changes; a senior PPC specialist approves each one, and every change is logged.
Who actually touches my account?
Agents read the account and draft changes. A senior PPC specialist approves every change that moves money, and every change is logged.
Do I keep ownership of my ad accounts?
Yes. The accounts and data stay yours; we work with the access you grant.
Which channels does your PPC management cover?
Google Ads and Meta ads (Facebook and Instagram) are the core. Other paid social on request.
How do you prove the results came from you?
We report from your own data: GA4 and BigQuery joined to your sales, not from what the platforms say about themselves.
What does it cost?
We quote after the free audit, when the accounts, goals and spend are clear.
Is there a long contract?
Start with an audit or a pilot. You decide whether to continue after that.
Get a proposal
Tell us what you want to grow. We reply within 24 hours with what we'd look at first.