ZeCredit
Financial services company offering short-term loans online and through a mobile app.
Advanced web analytics with cross-channel tracking, SEO strategy, digital marketing mix, A/B testing of the application funnel, and real-time dashboards. 70% of tracked search queries reached Google's top 3, and the Google Ads conversion rate rose to 5%.
Where it stood
An actively growing business facing the usual growth problems, starting with scattered analytics that didn't match the project's goals.
Web analytics
Basic Google Analytics with no insight into what users did or what each channel was really worth across the funnel.
Low brand awareness
Low visibility in search, no strategy across paid and organic, no keyword clustering.
Competitive market
High competition in paid advertising for loan products.
Advertising policies
Legal limits on financial products on the largest ad platforms narrowed the usable channels.
What we did
Measurable business goals
Goals set in numbers the business already tracked, so every channel was judged against them.
SEO strategy
Keyword clustering and an organic plan to build visibility where paid was expensive or restricted.
Cross-channel web analytics
Users tracked across channels and devices, through the whole application funnel.
Digital marketing mix
A channel mix built around what the ad policies allowed and what the data showed was working.
Application-funnel A/B testing
The loan application funnel tested step by step.
Real-time dashboards
One live view of the funnel for the team.
What changed
- 70% of tracked search queries in Google's top 3
- Google Ads conversion rate up to 5%, by tracking users through the whole application funnel
- Growth in app installs and new customers from search
How we run it today. Today the daily part of this work (funnel monitoring, search-term mining, dashboard checks) is run by agents, and the specialist still makes every call.
Get a proposal
Tell us what you want to grow. We reply within 24 hours with what we'd look at first.