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ZECREDIT

Financial services company that provides unlimited short-term loans.

CHALLENGES

An actively developing business, facing the challenges of growth, including scattered analytics that does not correspond to the tasks and ambitions of the project.
WEB ANALYTICS
Basic Google Analytics with no insights on user activity and channels real value contribution through the sales funnel.
LOW BRAND AWARENESS
Low visibility in Search - the absence of the strategy, both in search advertising and organic. No clustering strategy.
COMPETITIVE MARKET
High competition in paid advertising, further intensifying competition between advertisers.
ADVERTISING POLICIES
Legal limitations in marketing activities on popular media platforms.

SOLUTIONS

Implementation of new strategy to transform a client's business.
SETTING MEASURABLE BUSINESS GOALS
The Bitegrico team identified the goals and metrics within the new marketing strategy.
SEO STRATEGY
SEO strategy was applied to improve organic search engine rankings.
WEB ANALYTICS
Implementation of the advanced web analytics with the cross-channels user tracking.
MARKETING MIX
Implementation of digital-driven marketing strategy to attract new clients and engage the existing ones.
SALES FUNNEL DEVELOPMENT
A/B testing of application funnel.
VISUALIZATION
Dynamics dashboards offering real time data.

RESULTS

The growth of the number of applications installs and customers from the "search engine".
Increased conversion rate by tracking users throughout the entire sales funnel.
Significant increase in website's organic reach.
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