CHALLENGES
An actively developing business, facing the challenges of growth, including scattered analytics that does not correspond to the tasks and ambitions of the project.
- WEB ANALYTICSBasic Google Analytics with no insights on user activity and channels real value contribution through the sales funnel.
- LOW BRAND AWARENESSLow visibility in Search - the absence of the strategy, both in search advertising and organic. No clustering strategy.
- COMPETITIVE MARKETHigh competition in paid advertising, further intensifying competition between advertisers.
- ADVERTISING POLICIESLegal limitations in marketing activities on popular media platforms.
SOLUTIONS
Implementation of new strategy to transform a client's business.
- SETTING MEASURABLE BUSINESS GOALSThe Bitegrico team identified the goals and metrics within the new marketing strategy.
- SEO STRATEGYSEO strategy was applied to improve organic search engine rankings.
- WEB ANALYTICSImplementation of the advanced web analytics with the cross-channels user tracking.
- MARKETING MIXImplementation of digital-driven marketing strategy to attract new clients and engage the existing ones.
- SALES FUNNEL DEVELOPMENTA/B testing of application funnel.
- VISUALIZATIONDynamics dashboards offering real time data.
RESULTS
- The growth of the number of applications installs and customers from the "search engine".
- Increased conversion rate by tracking users throughout the entire sales funnel.
- Significant increase in website's organic reach.
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