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VENI VIDI VICI GAMING
Veni Vidi Vici Gaming is a tournament platform for playing skill-based games with negligible element of chance where the player's performance totally depends on his skill.
CHALLENGES
The project was launched with all the challenges that a startup will face in 2020. There was no clear project management structure, team building, and change/testing of the vision of development during the first year of its existence.
  • MARKETING STRATEGY
    Marketing strategy, including a list of hypotheses to test.
  • WEB ANALYTICS
    Basic Google Analytics with no insights on users activity and channels real value contribution through sales funnel.
  • POOR MEDIA MIX
    Only a few tools were used to attract and convert leads.
  • ADVERTISING POLICIES
    Legal limitations in marketing activities on popular media platforms.
SOLUTIONS
Implementation of new strategy to transform a client's business.
  • SETTING MEASURABLE BUSINESS GOALS
    The Bitegrico team identified the goals and metrics within the new marketing strategy.
  • MARKETING MIX
    Implementation of digital-driven marketing strategy to attract new clients and engage the existing clients.
  • A/B TESTING
    The launch of hypothesis tests to implement improvements.
  • SALES FUNNEL DEVELOPMENT
    AARRR marketing funnel implementation.
  • WEB ANALYTICS
    Advanced web analytics with the cross-channels user tracking.
  • VISUALIZATION
    Dynamics dashboards offering real time data.
RESULTS
  • The Bitegrico team has been actively participating in the digital marketing activities of the company.
  • The website traffic has exceeded 100K of visitors per month.
  • Active growth of the customer base: both registrations and paying customers.
  • The presence of dashboards for a marketing and a product team allows you to identify weak positions and determine the points of growth and test hypotheses in real-time.
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