VENI VIDI VICI GAMING
Veni Vidi Vici Gaming is a tournament platform for playing skill-based games with negligible element of chance where the player's performance totally depends on his skill.
CHALLENGES
The project was launched with all the challenges that a startup will face in 2020. There was no clear project management structure, team building, and change/testing of the vision of development during the first year of its existence.
MARKETING STRATEGY
Marketing strategy, including a list of hypotheses to test.
WEB ANALYTICS
Basic Google Analytics with no insights on users activity and channels real value contribution through sales funnel.
POOR MEDIA MIX
Only a few tools were used to attract and convert leads.
ADVERTISING POLICIES
Legal limitations in marketing activities on popular media platforms.
SOLUTIONS
Implementation of new strategy to transform a client's business.
SETTING MEASURABLE BUSINESS GOALS
The Bitegrico team identified the goals and metrics within the new marketing strategy.
MARKETING MIX
Implementation of digital-driven marketing strategy to attract new clients and engage the existing clients.
A/B TESTING
The launch of hypothesis tests to implement improvements.
SALES FUNNEL DEVELOPMENT
AARRR marketing funnel implementation.
WEB ANALYTICS
Advanced web analytics with the cross-channels user tracking.
VISUALIZATION
Dynamics dashboards offering real time data.
RESULTS
The Bitegrico team has been actively participating in the digital marketing activities of the company.
The website traffic has exceeded 100K of visitors per month.
Active growth of the customer base: both registrations and paying customers.
The presence of dashboards for a marketing and a product team allows you to identify weak positions and determine the points of growth and test hypotheses in real-time.
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