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VOLTMARKET

Voltmarket is a voltage stabilizer and power supply system. Voltmarket provides its customers with solid electrical equipment solutions to ensure their home facilities are totally protected from the misfire of the engine. Voltmarket consultants have technical education and are always ready to help the buyers to make a decision about what product will satisfy their needs.
voltmarket.ua

CHALLENGES

The store had an urgent need for a comprehensive expantion at a national level.
  • SEGMENTATION
    No segmentation strategy was taken into account. The same messages were used for all the audience.
  • SPLIT WEB ANALYTICS
    No user tacking, advanced ecommerce tracking applied.
  • CALLS TRACKING
    Call analytics was absent, as well as tracking for best-performing keywords.
  • POOR MEDIA MIX
    A limited number of tools were used to attract and convert leads.

SOLUTIONS

Implementation of new strategy to transform a client's business.
  • SETTING MEASURABLE BUSINESS GOALS
    The Bitegrico team identified the goals and metrics within the new marketing strategy.
  • SEM STRATEGY
    The SEM strategy was applied to get the website to appear on the search engine results page (SERPs).
  • MARKETING MIX
    Implementation of digital-driven marketing strategy to attract new clients and engage the existing clients.
  • WEB ANALYTICS AUDIT
    A comprehensive review of the quality of data.
  • WEB ANALYTICS
    Advanced web analytics with cross-channels user tracking and an enhanced e-commerce.
  • VISUALIZATION
    Dynamics dashboards offering real time data.

RESULTS

  • Voltmarket cooperation with the Bitegrico team lasts for more than seven years.
  • In 2013, the Bitegrico team implemented a quick plan to improve Voltmarket's SEO activity. In several years, all the digital activities of Voltmarket were covered by Bitegrico agency.
  • The Bitegrico team integrated and tested the broad list of digital tools & techniques to find the best media mix and personalized the brand communication strategy.
  • For the last five years, Voltmarket has considerably broadened its presence in the Ukrainian market. The chain of stores has grown into a national e-commerce platform with brick & mortar stores in the major cities.
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