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VEROCASH

Financial company that provides unlimited short-term loans.

CHALLENGES

A completely new MFI with foreign management and several identical businesses in Central Europe, but without experience in the Ukrainian market.
  • MARKET ENTRY STRATEGY
    The company's goal was to start operations in the Ukrainian market.
  • LOW BRAND AWARENESS
    Low visibility in Search - the absence of the strategy, both in search advertising and organic. No clustering strategy.
  • WEB ANALYTICS
    Basic Google Analytics with no insights on user activity and real value contribution channels.
  • ADVERTISING POLICIES
    Legal limitations in marketing activities on popular media platforms.

SOLUTIONS

Implementation of new strategy to transform a client's business.
  • MARKETING MIX
    Digital-driven marketing strategy to attract new clients and engage the existing clients.
  • WEB ANALYTICS
    Implementation of the advanced web analytics with the cross-channels user tracking.
  • SALES FUNNEL DEVELOPMENT
    Implementation of a classic sales funnel.
  • SEO STRATEGY
    The SEO strategy was applied to improve organic search engine rankings.

RESULTS

  • The business went into breakeven for the year.
  • Significant and measurable growth of the customer base.
  • The company website is in Google's Top 10 in organic search.
  • The company receives a steady influx of new customers from Google Ads, FB, and CPA networks.
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