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VEROCASH

Financial company that provides unlimited short-term loans.

CHALLENGES

A completely new MFI with foreign management and several identical businesses in Central Europe, but without experience in the Ukrainian market.
MARKET ENTRY STRATEGY
The company's goal was to start operations in the Ukrainian market.
LOW BRAND AWARENESS
Low visibility in Search - the absence of the strategy, both in search advertising and organic. No clustering strategy.
WEB ANALYTICS
Basic Google Analytics with no insights on user activity and real value contribution channels.
ADVERTISING POLICIES
Legal limitations in marketing activities on popular media platforms.

SOLUTIONS

Implementation of new strategy to transform a client's business.
MARKETING MIX
Digital-driven marketing strategy to attract new clients and engage the existing clients.
WEB ANALYTICS
Implementation of the advanced web analytics with the cross-channels user tracking.
SALES FUNNEL DEVELOPMENT
Implementation of a classic sales funnel.
SEO STRATEGY
The SEO strategy was applied to improve organic search engine rankings.

RESULTS

The business went into breakeven for the year.
Significant and measurable growth of the customer base.
The company website is in Google's Top 10 in organic search.
The company receives a steady influx of new customers from Google Ads, FB, and CPA networks.
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