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TEHNODAR

Tehnodar is an online store of climate and household appliances based in Dnipro, Ukraine.

CHALLENGES

A regional store is facing growth challenges in the online retail segment.
  • LOW BRAND AWARENESS
    The company's goal was to start operations in the Ukrainian market.
  • SPLIT WEB ANALYTICS
    No user tacking, advanced ecommerce tracking applied.
  • CALLS TRACKING
    Call analytics was absent, as well as tracking for best-performing keywords.
  • POOR MEDIA MIX
    A limited number of tools were used to attract and convert leads.

SOLUTIONS

Implementation of new strategy to transform a client's business.
  • SETTING MEASURABLE BUSINESS GOALS
    The Bitegrico team identified the goals and metrics within the new marketing strategy.
  • WEB ANALYTICS
    Advanced Web Analytics with both cross-channel user tracking and enhanced e-commerce tools.
  • SALES FUNNEL DEVELOPMENT
    Implementation of a classic sales funnel.
  • SEO STRATEGY
    The SEO strategy was applied to improve organic search engine rankings.
  • MARKETING MIX
    Implementation of digital-driven marketing strategy to attract new clients and engage the existing ones.
  • VISUALIZATION
    Dynamics dashboards offering real time data.

RESULTS

  • Semantic core and visibility of the website were improved, which resulted in exponential growth of the organic search traffic.
  • The ability to track marketing and sales results in real time due to process automation.
  • Growth of leads and sales in the main product groups was up to 100% in less than a year.
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