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TEHNODAR

Tehnodar is an online store of climate and household appliances based in Dnipro, Ukraine.

CHALLENGES

A regional store is facing growth challenges in the online retail segment.
LOW BRAND AWARENESS
The company's goal was to start operations in the Ukrainian market.
SPLIT WEB ANALYTICS
No user tacking, advanced ecommerce tracking applied.
CALLS TRACKING
Call analytics was absent, as well as tracking for best-performing keywords.
POOR MEDIA MIX
A limited number of tools were used to attract and convert leads.

SOLUTIONS

Implementation of new strategy to transform a client's business.
SETTING MEASURABLE BUSINESS GOALS
The Bitegrico team identified the goals and metrics within the new marketing strategy.
WEB ANALYTICS
Advanced Web Analytics with both cross-channel user tracking and enhanced e-commerce tools.
SALES FUNNEL DEVELOPMENT
Implementation of a classic sales funnel.
SEO STRATEGY
The SEO strategy was applied to improve organic search engine rankings.
MARKETING MIX
Implementation of digital-driven marketing strategy to attract new clients and engage the existing ones.
VISUALIZATION
Dynamics dashboards offering real time data.

RESULTS

Semantic core and visibility of the website were improved, which resulted in exponential growth of the organic search traffic.
The ability to track marketing and sales results in real time due to process automation.
Growth of leads and sales in the main product groups was up to 100% in less than a year.
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