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MONTMORENCY

Montmorency creates exclusive apparel and accessories for pets. Montmorency is not just a business, it is creativity and an expression of love for animals, a desire to make their life as comfortable as possible.

CHALLENGES

An offline store, which, after opening, decided to launch an online store and needed to develop online commerce.
DIGITAL MARKETING STRATEGY
The company needed a strategy and a tactical plan for the online marketing activities.
TECHNOLOGY
Technical limitations of the website (built on website builder platform).
DATA
No historical data to forecast the results.
COMPETITIVE MARKET
Intense competition among retailers marks the pet food, pet care, and pet supplies landscape.

SOLUTIONS

Implementation of new strategy to transform a client's business.
WEB ANALYTICS
Advanced Web Analytics with cross-channels user tracking and enhanced e-commerce.
SALES FUNNEL DEVELOPMENT
Implementation of a classic sales funnel.
SEO STRATEGY
SEO strategy to improve organic search engine rankings.
MARKETING MIX
Implemented digital-driven marketing strategy to attract new clients and engage the existing clients.
A / B TESTING
Hypothesis testing was launched to test potential improvements.
VISUALIZATION
Dynamics dashboards offering real time data.

RESULTS

The implementation of dashboards for marketing and product teams allowed to identify weak positions and determine the points of growth and test hypotheses in real time.
A steady influx of new customers from Google Ads, FB, and CPA networks.
The semantic core and visibility of the site have been increased, As a result, there is a significant increase in organic search traffic.
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