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POLISH INTERNET TV

Polish Internet TV, a television media platform for Poles who live abroad. The company cooperates with many contractors and has a well-developed network of distributors in Europe, Asia and North America.

CHALLENGES

The company has been attracting new customers by automating marketing processes.
LOW BRAND AWARENESS
Only a small target audience segment was aware of the platform and its capabilities.
LOW SALES GROWTH DYNAMIC
The revenue stream has been stable for last two year but with no significant growth.
REGIONAL PRESENCE ONLY
Although the service was available worldwide, only the Polish audience in the USA used the platform.
POOR MEDIA MIX
Although there was a great digital toolkit for marketing purposes, the brand used only a few tools.

SOLUTIONS

Implementation of new strategy to transform a client's business.
SETTING MEASURABLE BUSINESS GOALS
The Bitegrico team identified the goals and metrics within the new marketing strategy.
LOCATION
New regions have been tested.
SEO STRATEGY
SEO strategy to improve organic search engine rankings.
WEB ANALYTICS
Advanced web analytics has been implemented with the cross-channels user tracking.
MARKETING MIX
Implementation of digital-driven marketing strategy to attract new clients and engage the existing ones.
VISUALIZATION
Dynamics dashboards offering real time data.

RESULTS

The Bitegrico team proposed the plan for quick-wins. SEO, PPC & UX optimisations were implemented within one month and resulted in significant customer base growth in the next two months.
Continuous strategic improvements, which includes better segmentation development for each landing page, tracking customers at every stage of the sales funnel, expanded geography, CRM data integration with Google analytics to get more insights about audience segmentation and advanced analytics.
The team keeps on improving marketing ROI, incorporating lead nurturing best practices into the company marketing processes.
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