EPICSKINS

EpicSkins, an items & skins market for gamers. Europe's marketplace for CS:GO Skins and Dota2.

CHALLENGES

The project was on the market for several years before being sold to private investors. The new owners updated the design and UX and required a significant boost in attracting new customers.

WEB ANALYTICS
Basic Google Analytics with no insights on users activity and channels real value contribution through sales funnel.
LOW BRAND AWARENESS
Low visibility in Search - the absence of the strategy, both in search advertising and organic. No clustering strategy.
POOR MEDIA MIX
A limited number of tools were used to attract and convert leads.
ADVERTISING POLICIES
Legal limitations in marketing activities on popular media platforms.

SOLUTIONS

Implementation of new strategy to transform a client's business.

SALES FUNNEL DEVELOPMENT
AARRR marketing funnel implementation.
SEO STRATEGY
SEO strategy was applied to improve organic search engine rankings.
MARKETING MIX
Implementation of digital-driven marketing strategy to attract new clients and engage the existing clients.
A/B TESTING
Hypothesis testing was launched to test potential improvements.
LOCATION
New international geography tests.
VISUALIZATION
Dynamics dashboards offering real time data.

RESULTS

Traffic growth by 15%-20% monthly.
Improved conversion rate and key product metrics.
The company website has a stable influx of customers: registrations and first deals.
The company dramatically transformed its website, so it is now in top positions in the CIS region by monthly visits.

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