DENTART
DentArt, a clinic of aesthetic dentistry that offers comprehensive services from all areas of dentistry. The clinic is equipped with high quality dental materials from leading European manufacturers and offers its customers best-in-class services, provided in a comfortable environment.
CHALLENGES
Attracting new customers and automating marketing processes.
- POOR MEDIA MIXOnly a few tools were used to attract and convert leads.
- WEB ANALYTICSBasic Google Analytics with no insights on users activity and channels real value contribution through sales funnel.
- DATANo historical data to forecast the result.
- LOW BRAND AWARENESSLow visibility in search: the absence of a strategy, both in search advertising and organic. No clustering strategy.
SOLUTIONS
Implementation of new strategy to transform a client's business.
- SEO STRATEGYSEO strategy with the accent on significant semantics core update and content excellence.
- WEBSITEWebsite redevelopment with a focus on user experience and SEO in mind.
- WEB ANALYTICSImplementation of the advanced web analytics with the cross-channels user tracking.
- MARKETING MIXImplementation of digital-driven marketing strategy to attract new clients and engage the existing clients.
- CONTENT MARKETINGImplementation of a strategic marketing approach that focus the relevant content creation and distribution.
- VISUALIZATIONDynamics dashboards offering real time data.
RESULTS
- Successful results in the organic search allowed to significantly reduce the cost of Google Ads within a few months.
- Stable growth of the website traffic.
- Achievement of all the planned indicators.
- After a year of cooperation, the business has expanded and opened 4 more dental clinics.
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