BINARYX

Binaryx is a crypto asset exchange and tokenization platform. Binaryx offers the best-in-class cryptocurrency trading and exchange experience for both professional and non-professional users. The main goal is to build an entire ecosystem where people can trade, learn and monetize their skills using cryptocurrency.

www.binaryx.com

CHALLENGES

Attracting new customers and establishing marketing automation.

WEB ANALYTICS
Basic Google Analytics with no insights on user activity and channels real value contribution through the sales funnel.
SALES FUNNEL DEVELOPMENT
Personalisation of decision making journey for each buyer persona.
PERSONALIZATION
No segmentation strategy were applied. Same messages were used for all audience groups.
ADVERTISING POLICIES
Legal limitations in marketing on popular media platforms.

SOLUTIONS

Implementation of new strategy to transform a client's business.

SALES FUNNEL DEVELOPMENT
AARRR marketing funnel implementation.
WEB ANALYTICS
Advanced web analytics has been implemented with the cross-channel user tracking.
MARKETING MIX
Marketing automation strategy at the acquisition and retention stages.
SEO STRATEGY
The SEO strategy was applied to improve organic search engine rankings.
CPA NETWORKS
CPA networks inclusion into marketing mix.
VISUALIZATION
Dynamics dashboards offering real time data.

RESULTS

Analisys of all the marketing costs and ROI allowed to determine the most effective marketing mix for acquisition and retention.
Increased monthly growth of registrations. Increased number of cusomers in the first three months of cooperation.
Increased customer retention rate.

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