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BARK&TAIL

Bark&Tail is a store for pets: toys, food, treats, harnesses. Bark&Tail was created to provide animals with everything they need, and to do it competently, responsibly and at a high level.
barkandtail.com.ua

CHALLENGES

An offline store, which, after opening, decided to launch an online store and needed to expand to new markets.
  • DIGITAL MARKETING STRATEGY
    The company needed a strategy and a tactical plan for the online marketing activities.
  • TECHNOLOGY
    Technical limitations of the website (built on website builder platform).
  • DATA
    No historical data to forecast the results.
  • COMPETITIVE MARKET
    Intense competition among retailers marks the pet food, pet care, and pet supplies landscape.

SOLUTIONS

Implementation of new strategy to transform a client's business.
  • WEB ANALYTICS
    Advanced Web Analytics with cross-channels user tracking and enhanced e-commerce.
  • SALES FUNNEL DEVELOPMENT
    Implementation of a classic sales funnel.
  • SEO STRATEGY
    SEO strategy to improve organic search engine rankings.
  • MARKETING MIX
    Implementation of digital-driven marketing strategy to attract new clients and engage the existing clients.
  • A / B TESTING
    Hypothesis testing was launched to test potential improvements.
  • VISUALIZATION
    Dynamics dashboards offering real time data.

RESULTS

  • Stable monthly traffic growth by 15%-20%.
  • Sales growth and conversion rate improvement.
  • All the planned targets regarding customer base growth achieved.
  • The company opened its second store.
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