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BARK&TAIL

Bark&Tail is a store for pets: toys, food, treats, harnesses. Bark&Tail was created to provide animals with everything they need, and to do it competently, responsibly and at a high level.

CHALLENGES

An offline store, which, after opening, decided to launch an online store and needed to expand to new markets.
DIGITAL MARKETING STRATEGY
The company needed a strategy and a tactical plan for the online marketing activities.
TECHNOLOGY
Technical limitations of the website (built on website builder platform).
DATA
No historical data to forecast the results.
COMPETITIVE MARKET
Intense competition among retailers marks the pet food, pet care, and pet supplies landscape.

SOLUTIONS

Implementation of new strategy to transform a client's business.
WEB ANALYTICS
Advanced Web Analytics with cross-channels user tracking and enhanced e-commerce.
SALES FUNNEL DEVELOPMENT
Implementation of a classic sales funnel.
SEO STRATEGY
SEO strategy to improve organic search engine rankings.
MARKETING MIX
Implementation of digital-driven marketing strategy to attract new clients and engage the existing clients.
A / B TESTING
Hypothesis testing was launched to test potential improvements.
VISUALIZATION
Dynamics dashboards offering real time data.

RESULTS

Stable monthly traffic growth by 15%-20%.
Sales growth and conversion rate improvement.
All the planned targets regarding customer base growth achieved.
The company opened its second store.
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