Bark&Tail is a store for pets: toys, food, treats, harnesses. Bark&Tail was created to provide animals with everything they need, and to do it competently, responsibly and at a high level.
An offline store, which, after opening, decided to launch an online store and needed to expand to new markets.
DIGITAL MARKETING STRATEGY
The company needed a strategy and a tactical plan for the online marketing activities.
Technical limitations of the website (built on website builder platform).
No historical data to forecast the results.
Intense competition among retailers marks the pet food, pet care, and pet supplies landscape.
Implementation of new strategy to transform a client's business.
Advanced Web Analytics with cross-channels user tracking and enhanced e-commerce.
SALES FUNNEL DEVELOPMENT
Implementation of a classic sales funnel.
SEO strategy to improve organic search engine rankings.
Implementation of digital-driven marketing strategy to attract new clients and engage the existing clients.
A / B TESTING
Hypothesis testing was launched to test potential improvements.
Dynamics dashboards offering real time data.
Stable monthly traffic growth by 15%-20%.
Sales growth and conversion rate improvement.
All the planned targets regarding customer base growth achieved.
The company opened its second store.
OUR CLIENT FEEDBACK
I am impressed by joint work with BITEGRICO Agency. Guys are skilled professionals, who keep a finger on the pulse of digital marketing trends and technologies. They assisted our company with media presence and lead generation, and we were always updated about the carried out activities.
General Director of FLEXIBLE FINANCIAL SOLUTIONS LLC.(MFG Group)
I really enjoy our partnership with BITEGRICO. Guys are great professionals in the Digital domain. They increased our center's website position in Search, boosted traffic and grew the monthly amount of leads. The communication is always transparent and pleasant.
We started our cooperation with BITEGRICO in terms of SEO 7 years ago. Now my online store has achieved the first positions in Google Ranking, and we continue to scale in Ecommerce using advertising campaigns, content and analytical tools.
Due to Bitegrico, we started working on improving and optimizing the website. Additional thanks to the professional and comprehensive approach to working with end-to-end analytics and Search. We are glad to continue our cooperation and recommend specialists from Bitegrico to everyone!
We have been cooperating with Bitegrico for a long time, they always quickly understand the scope of work, try to explore and understand the topic thoroughly, carry out all work adjustments quickly, take into account the wishes, always meet the deadlines according to the previously prescribed conditions. I wish you constant progress in your field and interesting projects!
Due to the guys from Bitegrico, our website has been brought to the top in a short time, despite the high competition. We are very satisfied. We definitely recommend this company for cooperation!
Tehnodar, Online Store Owner
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