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ALTERA

ALTERA, a psychological center and a marketplace for a number of self-development services and consultations. The platform brings together psychologists and their customers. ALTERA approves only experts with specialized education and years of practical experience to provide services for its users.

CHALLENGES

Attracting new customers and establishing marketing automation. ALTERA is a well-known psychological center, founded in 2008 in Kyiv, with the ambition of expanding to the entire Ukrainian market and abroad (online consultations).
LOW BRAND AWARENESS
Low visibility in search, the absence of a strategy, both in search advertising and organic. No clustering strategy.
WEB ANALYTICS
Basic Google Analytics with no insights on users activity and channels real value contribution through sales funnel.
POOR MEDIA MIX
A limited number of tools were used to attract and convert leads.
SEGMENTATION
No segmentation strategy were applied. Same messages were used for all audience groups.

SOLUTIONS

Implementation of new strategy to transform a client's business.
SEO STRATEGY
SEO strategy was applied to improve organic search engine rankings.
MARKETING MIX
Digital-driven marketing strategy to attract new clients and keep the existing ones.
LOCATION
New international geography tests.
WEB ANALYTICS
Advanced web analytics has been implemented with the cross-channels user tracking.
SALES FUNNEL DEVELOPMENT
A classic sales funnel was implemented.
VISUALIZATION
Dynamics dashboards offering real time data.

RESULTS

Annual traffic growth doubled over the past year.
Stable growth of the positions in Google search. Dynamic growth of sessions in the search engine.
Successful launch in the international market.
Exponential growth in both leads and new customers. After a year of cooperation, the company achieved the target for a number of customers per month.
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