According to high-frequency queries, the site fell out of the Top-10. Information queries were ranked 5th at most, and traffic dropped by half.
We didn't cease our efforts, fixed the bugs and identified the following shortcomings:
- lack of EAT optimization and information credibility;
- spammed texts;
- lack of links from thematic, authoritative resources;
- lack of alternative means of communication (viber, telegram, online chat, call order);
- no internal linking;
- inconvenient site navigation.
Simply put, the site was filled with useful information, but lacked organization, links to the information sources and any means of communication with the clinic, except via phone calls.